Communicate Your Standards, Protect Your Brand

Documenting your franchise content system is not the fun part of creating a franchise, but it plays a large role in your success. Your standards – your processes – will define your brand.

Your franchise content will be either an asset – train teams, uphold standards –  or a liability – inconsistent, inaccurate.

Franchise content is not just about a 300 page gorilla of an operations manual, it’s about creating useful tools that help franchisees be successful.

Modern franchise documentation consists of targeted tools to give teams what they need to know, when they need to know it. Manuals, guides, and playbooks are more flexible today than ever before.

Create useful tools for your system

Franchise manuals, guides, and playbooks are more than just a legal hurdle, they help you train and grow teams faster and more consistently. Useful information gets used, instead of collecting dust on a shelf, and modern manuals target information to the right people for a better user experience.

Different groups have different needs. Our methodology and systems scale from just a few units to thousands, but the philosophy is the same for everyone: build a flexible system that accommodates change.

Documentation Changes with Each Stage

Franchise documentation for emerging brands
Emerging Stage
  • Focus is on Creation
  • Legal requirement
  • Processes known, but unrefined
  • Vendors and suppliers uncomplicated
  • Document management and distribution are uncomplicated
Franchise documentation for growing brands
  • Focus is on Targeted Tools
  • Training
  • Marketing
  • New unit buildout
  • Document management more complex, distribution needs and options increase
Franchise documentation for established brands
  • Focus is on Management and Distribution
  • Breaking down siloes
  • Ensuring accuracy
  • Providing more timely support channels
  • Document management and distribution require continual care

We’ve helped dozens of franchise companies go from idea to international system, designing franchise content, operations manuals, and training materials to help their partners grow their businesses.

Learn more about Franchise Operations Manuals

Growing franchise teams need their own playbooks. Documenting standards and processes for trainers, marketers, franchise development, and your own operations makes onboarding due to growth and turnover smoother, helping you grow faster.

Learn More About Franchisor Business Operations Playbooks

Static content isn’t static. If your original operations manual hasn’t kept up – out of date, off brand – we can help you not only update it, but turn it from a liability into an asset. It may be time to re-think your strategy and update your cornerstone manual.

Every franchise starts with an Operations Manual. But as your system matures you’ll need to develop content for unit opening, marketing, training, and for specialized operations to match your type of business. We manage all types of content and have experience in advanced systems.

Learn More About Franchise Libraries

There’s more to communication than just writing. How you publish for users to find information, how you manage to keep it current and maintain standards, is part strategy, part technology, and part process. We create a plan to help you scale and protect the investments you’ve already made in both creating and technology.

Learn More About Franchise Content Strategy

Whether you use a filesharing system like Google Drive, a proprietary intranet like FranConnect, or you have the robust search capabilities of an HTML knowledge base, if users can’t find what they need they’ll stop looking.

We help companies evaluate how their information is used, and determine the best option – or combination of options – for distributing that information.

Learn More About Self-Service Knowledge Platforms

Training, for your franchisees or for positions in your franchised locations, means making sure the right content is structured for use in everything from your learning systems to printed job aids. 

Learn More About Training Content

We’ll help bring order to content chaos 

Single documents, document libraries, company knowledgebases. We manage the written word.

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