Content Advisors
Good people who care about what they do are the backbone of any business. The team at Manual Makers is made up of subject matter experts, technical writers, and account managers ready to help our franchise clients create beautiful order out of their content chaos.
Franchise Advisor and Operations Manual Expert
Franchise Brand Standards and Operations Manual Consultant
Bryan is a franchise brand standards and operations manual expert with 25+ years’ experience building franchise systems, from startup to scaling and long-term growth. Having had positions in franchise sales, support, marketing, and development, he provides the consulting framework to write, publish, and manage Franchise Brand Standards and Operations Manuals in the best way to change and grow with each system. His expertise spans more than 200 brands, including those in Entrepreneur’s Franchise 500 and Franchise Times’ 400.
When it comes to emerging franchises, we take a critical look at not only your SOPs, but advise how they will change as they grow so you can account for those changes when they happen. Scaling and fast-growing brands need Franchise Brand Standards and Operations that work with smaller franchise guides, playbooks, and video libraries. And mature brands need to coordinate multiple channels, teams, and legacy systems. Each has its own challenges, and Bryan has helped some of the world’s largest (and smallest) brands get their documents to work for them, instead of against them.
Guiding Principle
Life isn’t pixel-perfect; embrace change.
Finance and Accounting Adviser
Dina is a certified public accountant with more than 20 years of experience, including an extensive background in both franchise restaurant and retail accounting. Dina advises our franchise clients on the structure and components of their finance and accounting information for operational documentation.
Guiding Principle
If you are going to pray for potatoes, you better have a hoe in your hand.
Senior Content Designer
Katie works with franchisors of all sizes to document and present standards and procedures in a way that helps users find what they need without boring them to death. Katie believes that the way your content looks is just as important as what it says.
Katie earned her bachelor’s degree in English, with a focus on writing and rhetoric and a minor in IT, and she brings that education to everything she does—whether it’s writing, structuring, or tinkering with new features, Katie’s goal is always to make content clearer, smarter, and more human.
Guiding Principle
Write like a human and throw some color on it. Documentation doesn’t have to be boring.
Content Designer
Charlotte often catches things others might miss. As one of our Content Designers, she is an expert at finding typos and incongruities in our projects. Charlotte’s proactive attitude means she’s always ready to jump in and lend a hand, or work to make a process more efficient, so she’s usually juggling a variety of tasks and projects, and she’s always learning something new.
Guiding Principle
Good things take time. Perfect things don’t exist.